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Neuro-performance: Better Brains for Sport, Business and Learning

Posted by Peter Barnes on November 10, 2019 at 1:53 PM

According to Dr David Bach, a Harvard-trained scientist, physician and serial entrepreneur, the rapidly developing “neuro-performance” industry will change what we understand about the limits of human performance in sport, business and learning.Dr-David-Bach

As a parent or teacher, why should you care about this?  And what is neuro-performance anyway?

Neuro-performance is the practice of improving brain function to achieve a higher level of human performance...including speed, strength, decision-making, learning, thinking and the ability to perform under pressure by training the brain so it’s messages are clear, accurate and fast.

It is now being used in elite sports and in business to enable participants to achieve greater levels of performance.

Here is how Dr David Bach describes the current state, and potential, of the neuro-performance industry (extracted from an article he recently wrote for the Worth.com newsletter):

               Imagine: It’s December 2025…just a few years from now. You have a critical meeting in an hour, and you need to                 be at the top of your game. But something’s off. Your thinking is fuzzy. You’re nervous, discombobulated.

              You snap on your portable brain monitor. And it confirms, “Your brain fog score is 7.” You tell the device, “I need                  to get in the zone. Dial me in.” Three minutes later, after an intensive cognitive intervention, you’re there: at your                mental peak. (And of course you nail it in the meeting.)

              That experience is just around the corner.

             By leveraging the brain’s extraordinary ability to rewire itself, companies in this industry are employing                                  technology to help people focus, remember more, perform better, learn more quickly and much more.

             The major driver of the neuroperformance revolution is the massive competitive advantage it can offer in a                         variety of important arenas.

             Consider professional sports. During the past few years, professional athletes like Tom Brady and Steph Curry                     have begun aggressively incorporating advanced, scientifically proven brain “training” systems into their daily                       regimens—and they credit these systems as one of the main reasons for their ongoing success.

             The reasoning here is easy to understand. Because sports is 90 percent “mental,” now that the brain science is                     established, it makes sense for elite athletes to train their brain (e.g., to accelerate its “reaction speed”) in the                      same way they train their body. This technology is rapidly becoming a strategic necessity in the sports world.

            At my company, PlatypusNeuro, we recently did a case study with hedge fund portfolio managers illustrating how              neuroperformance technology will soon disrupt the finance industry in a similar manner.

             During the study, we measured portfolio manager’s brainwaves during the course of their trading day and                           demonstrated that (a) the portfolio manager’s brains went in and out of two distinct and measurable “states”                       during the day; and (b) in one of those states, their trades were profitable, whereas in the other state, they                          tended to lose money.

           Clearly, once you can accurately measure and optimize portfolio managers’ brains in real time, that capability can               immediately be translated into alpha. And so, in the same way that the technology is disrupting the sports world, it             will soon be a strategic necessity in a broad array of financial arenas.

           The first wave of neuroperformance technologies will be relatively unobtrusive, something like brain training apps             and neurofeedback devices. Over time, however, as people become more and more dependent on these                             technologies, the boundaries about what they find to be acceptable will slowly expand.

Neuro-performance for learning and education

While Dr Bach’s article focussed on sports and business, neuroperformance is equally applicable to learning and education.

In fact, one of the earliest innovations in this area is the Fast ForWord program, which has now been used by millions of students around the world to improve their ability to learn and to read & write in the English language.  Fast ForWord was developed by four neuroscientists including the renowned Dr Michael Merzenich who is often called “the Father of Neuroscience”.

Merzenich and his colleagues build Fast ForWord to improve students’ memory, attention, and thinking speed as well as their ability to clearly recognize the individual sounds of the English language.

Numerous studies have confirmed that this neuro-performance technology produces significant improvement in the ability to learn.

The implications of this development for parents and teachers is that the technology to enable better learning outcomes for students of all abilities already exists, and is continuously being improved. 

And it will disrupt the way education is delivered.

Whether this is exciting, or a bit scary depends on your point of view. Either way, you need to know that change is happening and the neuro-performance industry is inevitably going to impact more and more how you teach and how students learn.

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Topics: Brain Science, Learning Capacity, Adult Brain Fitness

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